{"id":134,"date":"2025-06-05T15:51:10","date_gmt":"2025-06-05T15:51:10","guid":{"rendered":"https:\/\/reprints.ygsgroup.com\/ibd\/?page_id=134"},"modified":"2025-09-16T17:32:59","modified_gmt":"2025-09-16T17:32:59","slug":"mtfc-2025sample","status":"publish","type":"page","link":"https:\/\/reprints.ygsgroup.com\/ibd\/mtfc-2025sample\/","title":{"rendered":"MTFC \u2013 Article Sample 2025"},"content":{"rendered":"\n<div class=\"wp-block-group sample-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h1 class=\"wp-block-heading\">IBD&#8217;s Sixth Annual Survey Of The Most Trusted Financial Companies<\/h1>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\" style=\"text-transform:uppercase\">ANNE STANLEY <strong>|<\/strong> 09\/12\/2025<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>The following has been excerpted and adapted from the Most Trusted Financial Companies special report.<\/em><\/p>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Consumer trust is a cornerstone of the financial services industry, but 18 years after the global financial crisis, customers are still wary. Research shows, however, that Americans&#8217; trust in the financial companies they do business with is gradually improving. Also, that customer trust has the potential to be a key enabler of industry change.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">This is borne out in Investor&#8217;s Business Daily&#8217;s sixth annual report on the Most Trusted Financial Companies. Our independent customer survey shows that over the past three years, the highest IBD Trust Index score has risen from 85.3 in 2023 to 89.9 in 2025 (out of a possible 100) for the top company on the list. <\/p>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>30 Most Trusted Financial Companies By IBD Trust Index Rating<\/strong><\/h2>\n\n\n\n<style type=\"text\/css\">\n\ttable.tableizer-table {\t\tfont-size: 12px;\twidth: 100%;\tborder: 1px solid #CCC;\t\tfont-family: Arial, Helvetica, sans-serif;\t}. .tableizer-table tr: { background-color: #ccc; }\t.tableizer-table td {\t\tpadding: 8px;\t\tmargin: 3px;\t\tborder: 1px solid #CCC;\t}\t.tableizer-table th { text-align: left;\t\tbackground-color: #f5f5f5;\t\tcolor: #000;\t\tfont-weight: bold; padding: 8px;\t} .tableizer-firstrow { background-color: #fff; }<\/style>\n<table class=\"tableizer-table\">\n<thead>\n<tr class=\"tableizer-firstrow\"><th>Rank<\/th><th>Company<\/th><th>Category<\/th><th>Trust Rating<\/th><th>Soundness<\/th><th>Quality<\/th><th>Privacy<\/th><th>Ethics<\/th><th>Customer<br>Service<\/th><th>Prices<\/th><th>Sensitivity<\/th><th>Confidence<br>In Mtg.<\/th><\/tr><\/thead><tbody>\n <tr><tr style=\"background:yellow;color:black;\"><td>X<\/td><td>Company Name<\/td><td>Category<\/td><td>85.2<\/td><td>92.0<\/td><td>85.9<\/td><td>87.8<\/td><td>87.6<\/td><td>82.5<\/td><td>73.5<\/td><td>76.1<\/td><td>87.2<\/td><\/tr>\n<\/tbody><\/table>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Source: May-July survey by IBD\/TechnoMetrica, 5,829 respondents (phase two)<\/p>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Most Trusted Life Insurance Companies<\/strong> (Optional Category Chart)<\/h2>\n\n\n\n<style type=\"text\/css\">\n\ttable.tableizer-table {\t\tfont-size: 12px;\twidth: 100%;\tborder: 1px solid #CCC;\t\tfont-family: Arial, Helvetica, sans-serif;\t}. .tableizer-table tr: { background-color: #ccc; }\t.tableizer-table td {\t\tpadding: 8px;\t\tmargin: 3px;\t\tborder: 1px solid #CCC;\t}\t.tableizer-table th { text-align: left;\t\tbackground-color: #f5f5f5;\t\tcolor: #000;\t\tfont-weight: bold; padding: 8px;\t} .tableizer-firstrow { background-color: #fff; }<\/style>\n<table class=\"tableizer-table\">\n<thead>\n<tr class=\"tableizer-firstrow\"><th>Company<\/th><th>Overall<br>rating<\/th><th>Soundness<\/th><th>Quality<\/th><th>Privacy<\/th><th>Ethics<\/th><th>Customer<br>Service<\/th><th>Prices<\/th><th>Sensitivity<br>to customer<br>needs<\/th><th>Confidence<br>in mgt.<\/th><\/tr><\/thead><tbody>\n <tr><tr style=\"background:yellow;color:black;\"><td>Company Name<\/td><td>83.4<\/td><td>90.7<\/td><td>83.4<\/td><td>88.1<\/td><td>83.6<\/td><td>78.7<\/td><td>73.6<\/td><td>75.7<\/td><td>82.7<\/td><\/tr>\n<\/tbody> <tr><td>USAA<\/td><td>83.4<\/td><td>88.3<\/td><td>85.2<\/td><td>83.1<\/td><td>79.4<\/td><td>84.2<\/td><td>78.9<\/td><td>81.4<\/td><td>81.5<\/td><\/tr>\n<\/tbody><tr>\n  <td>State Farm<\/td><td>79.6<\/td><td>83.3<\/td><td>79.3<\/td><td>83.2<\/td><td>78.7<\/td><td>79.8<\/td><td>71.9<\/td><td>76.8<\/td><td>77.7<\/td><\/tr>\n<\/tbody><tr>\n  <td>New York Life<\/td><td>78.5<\/td><td>85.3<\/td><td>78.1<\/td><td>82.2<\/td><td>78<\/td><td>73.5<\/td><td>71.9<\/td><td>70<\/td><td>79.9<\/td><\/tr>\n<\/tbody><\/table>\n\n\n\n<div style=\"height:54px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Financial Companies Where People Put Their Money And Trust<\/strong><\/h2>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Americans have faced more challenges to their finances in 2025, including stubbornly high prices and uncertainty over tariffs and interest rates. These have been offset by positive stock market performance, rising 401(k) balances and lower mortgage rates.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">But which companies do consumers and investors trust with their hard-earned money? And if you&#8217;re shopping for financial services, what do you need to know? Investor&#8217;s Business Daily&#8217;s&nbsp;Most Trusted Financial Companies special report&nbsp;aims to provide crucial information on trust, based on IBD&#8217;s survey of the companies&#8217; own customers.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/reprints.ygsgroup.com\/ibd\/wp-content\/uploads\/sites\/3\/2025\/09\/IBD_Standardlogo_Image.png\" alt=\"\" class=\"wp-image-183\" style=\"width:162px;height:auto\" srcset=\"https:\/\/reprints.ygsgroup.com\/ibd\/wp-content\/uploads\/sites\/3\/2025\/09\/IBD_Standardlogo_Image.png 700w, https:\/\/reprints.ygsgroup.com\/ibd\/wp-content\/uploads\/sites\/3\/2025\/09\/IBD_Standardlogo_Image-300x300.png 300w, https:\/\/reprints.ygsgroup.com\/ibd\/wp-content\/uploads\/sites\/3\/2025\/09\/IBD_Standardlogo_Image-150x150.png 150w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-medium-font-size wp-block-paragraph\">Consumers can see in this report how financial firms measure up to customer expectations on safety, service and quality of products. And how those firms measure up against each other.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Our 2025 list of the 30 Most Trusted Financial Companies draws on a customer survey that rated financial companies on the trust attributes most important to consumers.&nbsp;MarketWatch, a sister publication of IBD, is co-branding the report for a fourth year.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Financial Companies&#8217; Soundness Is Critical<\/strong><\/h2>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">The improvement in Americans&#8217; trust in financial companies may be reason for optimism, the American College of Financial Services says in its report on the State of Trust in Financial Services. Yet, &#8220;lingering trust issues remain among certain demographic groups. For example, those with low trust in financial services tend toward the older and younger ends of the age spectrum, including more women than men, are less educated, and have a lower household income. Many of these groups are those who would benefit most from the services the industry can provide.&#8221;<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">It&#8217;s no surprise, then, that in the 2025 IBD survey, customers declared financial soundness and security to be the most important attribute of the companies they trust. Quality of products and services offered was a close second. How well companies protected their privacy and security, along with ethics and values, also were of importance.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">For IBD&#8217;s list of the Most Trusted Financial Companies in 2025, we asked more than 6,200 survey participants about how they judged the key attributes of the companies they do business with.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">The survey was conducted from May to July by IBD&#8217;s polling partner, TechnoMetrica Market Intelligence. <\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">There were again eight categories of companies in this year&#8217;s survey: ETF\/fund companies, online brokers, wealth managers, credit card companies, banks, and life, home and auto insurers.<\/p>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Financial Companies Vie For Eight Trust Attributes<\/strong><\/h2>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Our survey covered eight areas of trust. The attributes for the 2025 IBD Most Trusted Financial Companies survey were financial soundness, quality of products and services, ethical business practices, privacy and security, customer service, prices, sensitivity to customer needs, and confidence in company management.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">The first phase of our survey was conducted in March and April. The purpose of that phase was to identify the trust characteristics, or attributes, that are most important to consumers.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Financially sound\/secure received the highest weight (19%) in our study, topping our list of the most critical trust factors for financial companies. Quality of products\/services took the second spot (17%), followed by the commitment to protecting the privacy and security of personal data (15%).<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">More than 90% of survey respondents said trust was &#8220;very important&#8221; in their relationships with financial firms. <\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">The second phase of the survey was conducted from May to July. Using the eight trust attributes arrived at in phase one, respondents evaluated the company they most often utilize in each of the eight business lines.&nbsp;<strong><a href=\"https:\/\/reprints.ygsgroup.com\/ibd\/mtfc-methodology\/\">(See details of our 2025 methodology.)<\/a><\/strong><\/p>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-small-font-size wp-block-paragraph\">Licensed Use: XX | Licensee: XX | Expiration date: XX<\/p>\n\n\n\n<p class=\"has-text-align-center has-small-font-size wp-block-paragraph\"><br>Posted with permission from Investor\u2019s Business Daily, LLC. Copyright \u00a9 2025 All rights reserved.<br>DO NOT EDIT OR ALTER REPRINT\/REPRODUCTIONS NOT PERMITTED<br>CXXXXX Managed by The YGS Group, 800.290.5460. For more information visit www.ygscontentlicensing.com.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-a550bebd9e32ba386d89242cb81189b5 wp-block-paragraph\" style=\"color:#a5a6a8;text-transform:uppercase\"><\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>IBD&#8217;s Sixth Annual Survey Of The Most Trusted Financial Companies ANNE STANLEY | 09\/12\/2025 The following has been excerpted and adapted from the Most Trusted Financial Companies special report. Consumer trust is a cornerstone of the financial services industry, but 18 years after the global financial crisis, customers are still wary. Research shows, however, that [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-134","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MTFC \u2013 Article Sample 2025 - Investor&#039;s Business Daily<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/reprints.ygsgroup.com\/ibd\/mtfc-2025sample\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MTFC \u2013 Article Sample 2025 - Investor&#039;s Business Daily\" \/>\n<meta property=\"og:description\" content=\"IBD&#8217;s Sixth Annual Survey Of The Most Trusted Financial Companies ANNE STANLEY | 09\/12\/2025 The following has been excerpted and adapted from the Most Trusted Financial Companies special report. 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